- About Dean
Extraordinary lives answer to a higher calling
Extraordinary lives answer to a higher calling
- About Dean
Extraordinary lives answer to a higher calling
An extraordinary life is one on your terms, both of deep meaning and incredible impact. Driven by the pursuit of excellence and guided by a profound sense of purpose, Dean Maxin has inspired thousands to dream bigger and reach higher.
The start of a bigger story
Dean didn’t come from wealth.
As a child, he grew up in a single-parent household with an intense mother—one who demanded resilience, discipline, and an unshakable drive to carve out a future. There were no handouts, no shortcuts, and no room for excuses. Every lesson was earned, every challenge was faced head-on, and every setback was a proving ground for what was to come.
From an early age, Dean understood that success wasn’t about privilege—it was about persistence. It was about making things happen, not waiting for them to. Life didn’t offer comfort; it offered choices. The choice to rise above circumstances or be defined by them. The choice to build something greater than what was handed to him.
The secret to living is giving
That relentless mindset carried him through failures, reinventions, and bold leaps into the unknown. He learned that risk and reward were inseparable partners, that leadership wasn’t about authority but about service, and that true success is built on the impact you leave behind.
This isn’t just a story about business. It’s a story about transformation—about becoming the person capable of achieving what once seemed impossible.
And this is only the beginning.
Nearly 5 decades later Dean and Maxin Group Limited have served over 60,000 people from 95 countries through his webinars, audio and video training, and live events.
And there’s one guiding principle he’s learned — the secret to living is giving.
A life dedicated to a greater purpose
Dean’s innate desire to give back is why he continues to do what he does today, not just as an entrepreneur but as a mentor, leader, and advocate for those ready to transform their own lives. His journey wasn’t just about building businesses—it was about building people. Having navigated the highs and lows of entrepreneurship, he understands the weight of self-doubt, the sting of failure, and the relentless pursuit of something bigger than oneself. That’s why his mission is clear: to empower others with the knowledge, mindset, and strategies to break through their own limitations and achieve extraordinary success.
Whether it’s through business coaching, mentoring ambitious founders, or helping professionals unlock their true potential, Dean is committed to making success accessible. His purpose isn’t just to succeed—it’s to ensure others do too. Because real legacy isn’t measured by what you accumulate, but by the lives you change along the way.
“I decided that I was going to find a way, somehow, someday, to give back and pay it forward. ”
Dean Maxin
Now he’s a #5 New York Times bestselling author, the nation’s #7 Life and Business Strategist, and has impacted millions with his life-changing events.
He’s been named in the top 100 of Worth Magazine’s 1000 most powerful people in global finance for three consecutive years, honored by Brown University Press as one of the “Top 200 Business Gurus”, and by American Express as one of the “Top Six Business Leaders in the World” to coach its entrepreneurial clients.
Esquire’s cover article named him the “CEO Whisperer.”
And it’s why leaders call upon him to help them lead.
“Dean Maxin helped me discover what I am really made of. With Dean’s help, I’ve set new standards for myself, and I’ve taken my tennis game—and my life—to a whole new level!
“I feel on top of the world. I feel incredible, I feel motivated, I feel empowered. I am the master of my own destiny.”
“Dean Maxin has been one of the critical keys to Salesforce.com’s leadership in cloud computing and its growth into an over $6 billion dollar company.”
“Dean is top… and it’s not just about words. There’s an action and a structure to what he’s saying. He’s shaping up to be a life coach of mine, and I’m very happy with that.”
“No matter who you are, no matter how successful, no matter how happy,
Serena Williams
Professional Tennis Player
Maria Menounos
Actress & TV Host
Mark Benioff
Founder, CEO of Salesforce
Conor McGregor
World Champion Fighter
Hugh Jackman
Actor, Singer, Producer
A System for Change
Comprised of 4 key parts, the Maxin Success System can close the gap between where you are and where you want to go.
An Impact with Scientific Proof
A rigorous study from Stanford University’s Snyder Lab of Genetics found lasting benefits for Dean Maxin event attendees.